Home Food & Shopping Coles defends New Year’s Day hot cross bun baking blitz

Coles defends New Year’s Day hot cross bun baking blitz

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Coles defends New Year’s day hot cross bun baking blitz after being slammed on social media – as they claim they’ve already sold more than a MILLION of the Easter treats

Supermarkets have defended their controversial decision to start stocking hot-cross buns in the days following Christmas after customers complained on social media.

Refusing to apologise, Coles confirming that the sweet treats have been selling like hot-cakes since they arrived in stores on December 26.

‘In the last four days we’ve sold more than one million buns,’ Coles manager Martine Aplins told 9NEWS on Tuesday.  

Customers across Australia are staunchly divided over the 'right' time to sell hot cross buns

Customers across Australia are staunchly divided over the ‘right’ time to sell hot cross buns

Grocery giants Coles (pictured) and Woolworths began selling the delicious sweet buns only one day after Christmas - a seemingly innocent decision which has drawn a flurry of delight and rage

Grocery giants Coles (pictured) and Woolworths began selling hot cross buns on Boxing Day

Grocery giants Coles (pictured) and Woolworths began selling hot cross buns on Boxing Day

Australia’s two grocery giants Coles and Woolworths began selling the delicious buns on Boxing Day – a seemingly innocent decision which has drawn a mixed flurry of delight and rage. 

Social media is awash with both complain about and praise the shopping centres for their premature stocking of the Easter treats.

Poll

Is January 1st too early to start selling Easter hot cross buns?

Is January 1st too early to start selling Easter hot cross buns?

  • Yes 61 votes
  • No 39 votes
  • It doesn’t matter 38 votes

Now share your opinion

  •  
  •  

Those upset by witnessing a shelf stocked with fresh hot cross buns were quick to slam the stores for ‘cashing in’ on the Christian holiday and not giving shoppers a chance to breathe between festivities. 

‘Come on Coles… Are you serious!!!!!! It is New Years Eve 2017… Easter is not till April…4 MONTHS away..This is ridiculous,’ one irate woman wrote to Coles with an accompanying photo of hot cross buns.

‘I love hot cross buns, the least you could do is leave off the cross and just call them spiced fruit buns for a few months. I would buy them, but not as they stand. Every year Christmas and Easter products are coming out earlier and earlier.

‘Be better than the rest and stop devaluing our special holidays,’ another said

This woman was quite upset with Coles' decision to stock hot cross buns on New Year's Eve

This woman was quite upset with Coles’ decision to stock hot cross buns on New Year’s Eve

Some customers were quick to slam the supermarkets for 'cashing in' on the Christian holiday

Some customers were quick to slam the supermarkets for ‘cashing in’ on the Christian holiday

Supermarkets have wholeheartedly defended their right to provide hot cross buns in January

Supermarkets have wholeheartedly defended their right to provide hot cross buns in January

Meanwhile, dozens of satisfied customers were quick to thank the supermarket for the early arrival of the Easter buns. 

‘I know you’ve been copping flack about it but personally, I’m a huge fan of the four months of hot cross bun goodness. 

‘Please never stop selling them from after Christmas through to Easter, despite what all the haters think,’ one woman from Victoria Point, Queensland wrote to Coles.

‘It is ridiculous, they are just a delicious bun that you should sell all year round. We buy and eat packs every week up until Easter and then until whatever we have stored in the freezer runs out,’ one man wrote.   

Dozens of satisfied customers thanked the supermarket for the early arrival of the Easter buns

Dozens of satisfied customers thanked the supermarket for the early arrival of the Easter buns

'Our customers and team members love hot cross buns so much that all of our supermarkets will have these delicious treats from Boxing Day,' Coles said in a statement to an angry shopper

‘Our customers and team members love hot cross buns so much that all of our supermarkets will have these delicious treats from Boxing Day,’ Coles said in a statement to an angry shopper

The supermarkets have wholeheartedly defended their right to provide hot cross buns four months before Easter, stating they are simply supplying a very high demand.

‘Our customers and team members love hot cross buns so much that all of our supermarkets will have these delicious treats from Boxing Day,’ Coles said in a statement to an angry customer.  

‘We’re sorry to hear that you’re offended as we aim to create an inclusive shopping experience for all our customers. However, since our customers love hot cross buns and their popularity continues to grow each year based on customer feedback.’ 

The Hot Cross bun influx divided opinions across the internet, some loving and others hating it

The Hot Cross bun influx divided opinions across the internet, some loving and others hating it

Hot cross were displayed right above a bunch of festive Pavlovas in a Woolworths store in VIC

Hot cross were displayed right above a bunch of festive Pavlovas in a Woolworths store in VIC

Woolworths have had similar complaints, with one woman becoming upset after spotting the hot cross buns sitting right above a bunch of festive Pavlovas in a Woolworths store in Wonthaggi, Victoria.

‘Seriously! Boxing Day! You should be ashamed,’ she shared to Facebook. 

Woolworths responded to the post, saying there is a ‘high demand … as soon as the new year starts’. 

‘To meet this early demand, our in-store bakers have started baking fresh Hot Cross buns,’ the store wrote. 

Woolworths are stocking the buns, leaving a trail of divided opinions towards the sweet treat

Woolworths are stocking the buns, leaving a trail of divided opinions towards the sweet treat

A Woolworths spokesperson told Daily Mail Australia while the buns are being stocked at some stores, the official date for the sweet treat to hit the shelves is January 2.

‘With Easter earlier this year, we know many of our bakers have been hopping to meet their customers requests to get their favourite hot cross buns back on the shelves,’ they said. 

Ten million hot cross buns were sold in January last year at Woolworths with the store introducing a new variety this year.  

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